leРGoogle HistoryРLarry Page?Co-Founder & President, ProductsРSergey Brin?Co-Founder & President, TechnologyРIts core search businessР70% service on SearchРThe technologyРManagement innovationРThe essРBusiness modelРthe key factors for Google’s essРThe technologyРManagement innovationРsome unconventional approachesРSpecial corporation valuesРdon’t be evil Рtechnology matters Р we make our own rulesРengineers were encouraged to spend 20% of their time?working on projects of their own choosing.РGoogle engineers worked in teams of only three to five people?three to five peopleРBusiness modelРDiversification ?strategyРGoogle expanded beyond search –related advertising by launching contextual paid listingsРGoogle also began moving into new search domains . Fox example ,Google launched Froogle .
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