flows?These cash flows can be calculated as discounted present value?Costs to grow the customer asset base?are investments?Skillful management of the customer asset is essential for long-term profitabilityРРCustomer Asset Value ?in Global MarketsРECSI?(Europe)РKCSI?(Korea)РMCSI?(Malaysia)РACSI?(Australia)РACSI?(Argentina)РBCSI?(Brazil)РMCSI?(Mexico)РCCSI?(Canada)РACSIРü Global Competition??ü The Role of IntangiblesРРMajor Reasons for a National Index ?of Customer SatisfactionРQuality of economic output is essential to?living standards?Customer satisfaction is a leading indicator of company economic performance?Customer satisfaction contributes to economic growth and job creation??Necessary measure for CPI, productivity, and ultimately, GDPРРSome Important Economic Indicators and a NEW One!