63 6.2.1 直销渠道 ............................................................... ... 63 6.2.2 网络渠道 ............................................................... ... 63 6.3 渠道的危机防范.................................................... .......... 64 6.3.1 渠道危机..................................................... ............. 64 6.3.2 渠道预警系统建立................................................. ......... 65 第7 章结论与展望...................................................... ......... 67 参考文献.......................................................... ............. 69 附录........................................................... ............... 71 致谢........................................................... ............... 75 攻读学位期间发表的学术论文目录 .................................................. 76