.....83Р6.3 本章小结.......................................................................................................83Р第 7 章结论与展望.................................................85Р7.1 研究结论.......................................................................................................85Р7.2 研究不足.......................................................................................................86Р7.3 研究展望.......................................................................................................87Р参考文献..........................................................89Р致?谢...........................................................99Р附录一零售商线上线下营销策略预调研问卷..........................101Р附录二零售商线上线下营销策略正式调研问卷........................103Р个人简历、在学期间发表的学术论文与研究成果.......................105