e market, choose the direction of enterprise strategic target market, the market positioning, and at the same time, from the RT-Mart supermarket of brand establishing, commodity combination, pricing method, promotion strategy, the service strategy of formulate concrete marketing strategy. From the organizational structure, management system and enterprise culture aspects ensure the RT-Mart supermarket marketing strategy implementation. For the RT-Mart supermarket clear market positioning, through the innovate formulate marketing strategy and development strategy, enhance their core ability, the paper put forward a practical and operability of themarketing plan. KeyWords:Hypermarket; Diversification marketing Strategy; Marketing mix tactics
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