华住酒店集团营销策略

e research object, service marketing, marketing mix theory as the basic guiding principle, bined arketing strategies of China live hotel group s, and puts forization strategy, aims to promote China live Hotel Group's overall marketing strategy of Science degree to enhance, to optimize China live business group of a sustained, stable groe time, the research of this article also has certain guidance to other hotels in our country, arketing strategy making and optimizing.Р-->Key arketing; marketing strategy; China Hotel GroupР目录Р前言1Р1服务营销及营销理论1Р1.1服务营销理论1Р1.2营销组合理论1Р2华住酒店集团营销现状分析2Р2.1华住酒店集团介绍2Р2.2营销策略现状分析2Р2.2.1产品策略2Р2.2.2价格策略3Р2.2.3渠道策略3Р2.2.4促销策略3Р2.3现状问题及原因分析3Р2.3.1服务营销意识淡薄3Р2.3.2营销管理意识薄弱4Р2.3.3产品差异化不明显4Р2.3.4营销渠道不完善4Р3华住酒店集团营销策略优化建议4Р3.1产品策略优化建议4Р3.2价格策略优化建议5Р3.3渠道策略优化建议5Р3.4促销策略优化建议6Р结论7