ds, a priority target of marketing strategy involves a higher cost for stockpiling. A customer ’s fulfilling demand on time supposes the existence ofa certain products ’ quantity. ? Stocks and production - finished products stocks are influenced by the customer ’s demands and the enterprise ’s production activity. The customer ’s demands reduce the level of the finished products stocks and the production process increases their level. For the logistics system this situation can determine an increase of storage costs, if the products have a slow sale or the market demands were not tested before. Regarding the material resources, the decreasing of storage costs might generate discontinuities of the production process when irregularities in the yield ’s process from the provider are reported.
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