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企业战略管理_第4章

上传者:读书之乐 |  格式:ppt  |  页数:102 |  大小:0KB

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ny are strategy, structure, and culture. If I could pick two, I’d pick strategy and culture. –?Wayne Leonard, CEO, EntergyРInternal AssessmentРWeak leadership can wreck the soundest strategy. –?Sun ZiР6РCopyright 2005 Prentice HallРNature of an Internal AuditР-- StrengthsР?-- WeaknessesРFunctional Areas of BusinessР7РCopyright 2005 Prentice HallРInternal strengths/weaknesses?External opportunities/threats?Clear statement of missionРNature of an Internal AuditРBasis for Objectives & StrategiesР8РCopyright 2005 Prentice HallРKey Internal ForcesРFunctional Business Areas:РVary anization?Divisions have differing strengths & weaknessesР9РCopyright 2005 Prentice HallРKey Internal ForcesРpetencies:РFirm’s strengths that cannot be easily matched or imitated petitorsР10РCopyright 2005 Prentice Hall

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