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奢侈品购买动机消费者感知价值因素分析

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egic Brand Concept-Image Management[J].Journal of Marketing , 1986 , 11 : 135-145 26 Kevin Lane Keller , Building Customer-based Brand Equity[J].Marketing Management , 2001 , 7 :15-19 27 Vasilis A.Angelis ,Constantine Lymperopoulos ,Katerina Dimaki. Customers ’perceived value for private and state - controlled Hellenic banks[J].Journal of Financial Services Marketing , 2005 , 9 :360-374. 28 哈维·汤普森. 让顾客成为合作伙伴[M]. 生活·读书·新知三联书店, 2001 29 S. Prasad Kantamneni , Kevin R.Coulson. Measuring perceived value: Scale development and research findings from a consumer survey[J].The Journal of Marketing Management , 1996 , 6 : 72-86 30 Jillian C.Sweeney , Geoffrey N. Soutar. Consumer Perceived Value : The Development of a Multiple Item Scale[J].Journal of marketing research , 2001 , 77 : 203-220

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