第三方医药物流企业的服务创新动力与路径研究

logistics, elaborates theР necessity of the TPL service innovation, establishes a impetus modelР况及其服务创新的必要性,分析了第三方医药物Р and a “ five -star” model of the TPL logistic service innovation inР流服务创新的动力因素,构建了服务创新的五Р “ pharmaceutical logistics, and finally proposes that the TPL in pharma-Р星图模式,指出了我国第三方医药物流企业要Р ” ceutical logistics should promote service innovation from 5 paths: newР从新服务概念新客户服务界面新的服务传递 service concept, new customer service interface, new service deliveryР 、、Р系统技术选择及物流服务战略的选择与协调等 system, technology selection and the service innovation strategy and co-Р 、Р五条路径推动服务创新,提高服务能力,形成基 ordination.Р Key words: third party logistics ( TPL) ; pharmaceutical logistics;Р于服务的企业竞争力Р 。 service innovation; impetus analysis; innovation pathР[参考文献]Р 张晓丹孙婷马灵芝我国医药业物流现状及发展分析物(责任编辑:张丹郁)Р[1] , , . [J] .Р 32