e modity. In fierce petition, where there is a dizzying array of products with obvious trend of increasing homogeneity,pure profit seeking is not enough to touch consumers’ hearts,but to satisfy consumers' self-fulfilled high-level taste pursuit will cause more consumer resonance. Therefore, considering enterprise product features and consumption psychology,it is the inevitable demands of the era to put forward the consumer heart conquer ’’taste” concept and create a brand image that emphasizes experience.РPutting marketing innovation into practice requires honesty to be the basisРExperience marketing must be based on the reliable product efficacy and feature. If lopsided emphasis is put on psychological experience, but the material foundation where experience must be based on is abandoned
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