ver, based on strengthening the market has a high degree of marketing on the basis of the risk. Assumption of this approach are: listening toa few good words go to buy customers, will love this product, if you do not like it, they would not return or say bad things about the product; they will forget and not satisfied with the product, and and buy this product. ● Fourth, the marketing concept Marketing concept appeared in the mid-1950s, it posed a challenge to the concept before, and product-centric and "weaving and sale of" a different philosophy, we go to the customer as the center and the "sense and respond" philosophy. Marketing of "farming" instead of "hunting." Today, the Ministry of work and then find the right product for the customer, but to design suitable products for customers.