海马汽车集团菲律宾市场营销策略研究-学位论文

finding?4Р1.4.2 Problem defining?4Р1.4.3 Problem analysis?4Р1.4.4 Problem solving?4Р1.4.5 Research Framework?4Р2?Overseas marketing theories?6Р2.1 Improtance of marketing management?7Р2.2 Basic theories of international trade?7Р2.2.1 Origin of international trade?7Р2.2.2 History and development of international trade?8Р2.2.3 Current research situation of international trade?11Р2.3 Marketing environment analysis of international trade?12Р2.3.1 Politics and laws?13Р2.3.2 Economy development?13Р2.3.3 Society and culture?13Р2.3.4 Science and technologe?13Р2.4 STP theory?13Р2.4.1 Market Segmentation?14Р2.4.2 Market Targeting?14Р2.4.3 Market positioning?14Р2.5 4Ps theory?14Р2.5.1 4Ps theory framework?14Р2.5.2 4Ps theory contents?15Р3?External marketing environment analysis of the Philippines?16