ople is also different. Higher vocational colleges mitted to providing specialized technical personnel for the country. Therefore,the personnel training mode of vocational colleges is deeply influenced by the development of the . In particular,the marketing specialty of higher vocational colleges has a higher demand for adapting to market changes. Therefore,under the background of " +",the cultivation mode of marketing professionals has been paid attention. In the second part,the author points out the problems in the training of marketing professionals in the background of " +". The third part elaborates the problems of the " + .The paper discusses the path of the training model of marketing professionals in the background of " +". Р Key words:" +";vocational marketing;talent training mode
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