ew product is usuallyРefforts for a high-technology, radical innovation product where anything that is introduced into the market by the firm,Рthere is not going to be much reliable data). Using this regardless of the extent and type of newness. The newnessРstructure, management can direct the appropriate source for could be in the technology, market, application, or even just aРgenerating new product ideas—whether it is for a highly minor modification or extension of the existing product. ThisРinnovative product to be introduced into a not yet existing issue recently has been addressed by Leonard-Barton [43] andРmarket or for an incremental innovation in an existing mar- Ali [2]. They both indicate that there are vast differences inРket. managing different types of new product introduction.
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