oal. panies do not quantify the effects of corporate culture. According to a 1996 global survey of business executives in Australia, Canada, France, Germany, Holland, the United Kingdom and the United states done by the consultants Proudfoot PLC, only38 percent panies indicated that they measured the effects of their efforts to change corporate culture. Yet 86 percent claimed their culture change programs are essful. Methods of measurement included employee surveys the mon practice overall), meetings, independent surveys and informal feedback. Despite the inability to measure impact, more than half of all executives surveyed (52percent) felt that corporate culture contributes a great deal to the ess of panies. They just couldn’t say how much with any great amount of certainty.РViews of ess