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基于认知心理学的消费者价格决策行为研究述评

上传者:苏堤漫步 |  格式:pdf  |  页数:8 |  大小:260KB

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66(1):15–32. [55] Monroe K B, Lee A Y. Remembering Versus Knowing: Issues in Buyers’ Processing of Price Information[J]. Journal of the Academy of Marketing Science, 1999,27(2):207–225. [56] Dickson P R, Sawyer A G. The Price Knowledge and Search of Supermarket Shoppers[J]. Journal of Marketing, 1990,54 (July):42–53. [57] Vanhuele M, Dreze X. Measuring the Price Knowledge Shoppers Bring to the Store[J]. Journal of Marketing, 2002,66 (October):72–85. [58] Estelami H, Lehmann D R. The Impact of Research Design on Consumer Price Recall Accuracy: An Integrative Review[J]. Journal of the Academy of Marketing Science, 2001, 29(1):36–49. [59] Mazumdar T, Monroe K B. Effects of Inter-store and In-store parisons on Price Recall Accuracy and Confidence[J]. Journal of Retailing, 1992,68(1):66–89. 8

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