fundamentaltheories ofmarket and characteristics of markets ofmedical equipment products, this paperanalyzesthe macro environments of medical device industryand micro environmentsof medical imaging software productand bined with marketing theoriesit analyzesexternal environment and internal environment of AYHN. Thenitmakes a comparison ofdifferent marketing strategies of general software including an analysis of features and marketing strategiesof generalsoftware products toanalyzedifferentmarketing strategies ofmedical imaging software products.And the paper figures out how to design marketing strategies forAYHNand the author gives corresponding suggestions. Key words:AYHN, medical devices, Vasqscanmedical imaging software, marketing strategies
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