焦作市惠利佳超市中老年女装营销策略探究（毕业设计论文doc）

eMarketingStrategyforImprovingtheSalesofMiddle-agedWomen’sClothinginHuiLIjiaSupermarket【Abstract】petitionamongthesupermarketretailingindustryofJiaozuoCity.Butinrecentyears,HuiLijiahasbeenfacingagrowingchallenge,petitiveedge.binationofqualitativeandquantitativeanalysis.Firstofall,thethesisdescribedandanalyzedthecurrentsituationofmarketingaboutthemarketingstrategyofthemiddle-agedwomen’sclothinginHuiLijiaSupermarket.Secondly,ittiedtodigoutthestrategicproblemsofthemarketingstrategyofmiddle-agedwomen’sclothinginHuiLijiaSupermarket.andanalyzedtheotherfactorsaffectingthemarketingstrategyimplementationoftheHuiLijiasupermarket.Finallyitputforwardthesuggestionaboutbetteringthemarketingstategyofmiddle-agedwomen’petition.【Keywords】supermarketretailingindustrymiddle-agedwomen’sclothingmarketingstrategy