市场营销教学大纲双语new

ional MarketingРSocial MarketingРChapterРContentРTimeРRemarkР1РProduction and Development of MarketingР4Р2РMarketing PhilosophyР2Р3РAnalysis of Marketplace and Marketing EnvironmentР2Р4РAnalysis of Market BehaviorР2Р5РMarket Segmentation, Targeting and PositioningР2Р6РMarket StrategiesР2Р7Рpetitive StrategiesР2Р8РMarketing EngineeringР2Р9РMarketing Investigation and Market ForecastР2Р10РProduct StrategiesР4Р11РPrice StrategiesР4Р12РPlace StrategiesР4Р13РPromotional StrategiesР4Р14РMarketing ManagementР2Р15РOther Marketing OrientationР2РTotal WorkhoursР40hours for teaching and learning, 8 for flexible arrangementР48РTeaching Materials and ReferenceР[1] Philip Kotler, Gary Armstrong.Principles of Marketing, Eleventh Edition, 清华大学出版社, October, 2007Р[2] 梁东、刘建堤、孙安彬、谭学英等,《市场营销学》,清华大学出版社, 2007年6月