全文预览

市场营销英语教学大纲

上传者:科技星球 |  格式:doc  |  页数:9 |  大小:70KB

文档介绍
学要求:Requireteacherstoexplaindifficultsentencesoastomakestudentsknowtheseknowledgeaboutsalespromotion.5.习题要求:Requirestudentstofinishsomeexercisesafterthetext.Unit14FunctionsoftheAdvertising1.主要内容:a.municationfunctionc.educationfunctiond.economicfunctione.socialfunction2.教学重点:keytermsandconcepts3.教学难点:functionsofmedia4.教学要求:Requireteacherstoexplaindifficultsentencesoastomakestudentsknowtheseknowledgeaboutadvertising.5.习题要求:Requirestudentstofinishsomeexercisesafterthetext.Unit15CharacteristicsofServicesandtheRelatedMarketingStrategies1.主要内容:a.thecharacteristicsofservices2.教学重点:keytermsandconcepts3.教学难点:relationshipmarketing4.教学要求:Requireteacherstoexplaindifficultsentencesoastomakestudentsknowtheseknowledgeaboutrelatedmarketingstrategies.5.习题要求:Requirestudentstofinishsomeexercisesafterthetext.

收藏

分享

举报
下载此文档