学要求:Requireteacherstoexplaindifficultsentencesoastomakestudentsknowtheseknowledgeaboutsalespromotion.5.习题要求:Requirestudentstofinishsomeexercisesafterthetext.Unit14FunctionsoftheAdvertising1.主要内容:a.municationfunctionc.educationfunctiond.economicfunctione.socialfunction2.教学重点:keytermsandconcepts3.教学难点:functionsofmedia4.教学要求:Requireteacherstoexplaindifficultsentencesoastomakestudentsknowtheseknowledgeaboutadvertising.5.习题要求:Requirestudentstofinishsomeexercisesafterthetext.Unit15CharacteristicsofServicesandtheRelatedMarketingStrategies1.主要内容:a.thecharacteristicsofservices2.教学重点:keytermsandconcepts3.教学难点:relationshipmarketing4.教学要求:Requireteacherstoexplaindifficultsentencesoastomakestudentsknowtheseknowledgeaboutrelatedmarketingstrategies.5.习题要求:Requirestudentstofinishsomeexercisesafterthetext.