毕业设计（论文）-跨国公司在中国的市场营销策略研究—以可口可乐公司为例

reigncapital,theintroductionoftechnologyandequipment,humanresourcesandmanagement.Produtsmarketopportunityanalysis:increasingvarietiesofcarbonatedbeverages,andactivedevelopmentinfruitandvegetabledrinks,bottledwater,plantproteindrinksandspecialnutritionaldrinks.Thereportdetailsthemarketpresentconditionstheofsoftdrinkindustry,marketcharacteristics,industryinvestmentcharacteristics,petitionpatternofindustry,marketingstrategies,industrytrendsandforecasts,etc.;uratedatatoanalyzetheindustry'pensationdebtcapacity,growthcapacity,cost,productoutput,theindustry'sfinancialconditionofwell-knownenterprises.Thatis anindispensablereferenceforbusinessdecisionsifyouwouldliketoknowthetradeorinvestment.Keywords:MarketingStrategy;beverages;LocalizationDomestic;InternationalMarket;ProductStrategy;BrandStrategy。