freight rates to win customers.The service quality and management level is low, which leads to the extremely chaos of the whole transportation market, the freight rate is lower than the cost, the dispute is constant, the complaint rate is high.Taking JingDong logistics as an example, this paper analyzes the main problems existing in the marketing of the logistics enterprise, and analyzes its reasons. Finally, the paper puts forward that the logistics cost should be reduced, the service pricing should be reasonable, and the logistics service level should be greatly improved.On the basis of market segmentation, we should advance accurately Market positioning, brand awareness and other strategies to provide advice for other logistics enterprises.РKeywords: JingDong logistics; marketing; brand
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