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麦肯锡定价策略

上传者:叶子黄了 |  格式:ppt  |  页数:35 |  大小:643KB

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g model?Discounting policy and practiceРRenewal pricingРLifecycle pricingРOfferingРLicense pricingРRenewal and end-of-life pricingРMaintenance pricingРDelivery and managementРRevenue ?operationsРOrdering ?and deliveryРLicense managementРLicense and plianceРPayment termsРRevenue deferralРInternal transfer pricingРCommon issuesР“One size fits all” product/pricing architectureРPrice vs. benefit not assessed at segment levelРLicense metrics not aligned with customer value perceptionРBest practicesРUnbundle software suites as appropriate to better address underlying segment needsРAnalyze differences in value perception by segment and set pricing strategy accordinglyРAlign license scaling metrics with fundamental customer impact parameters (within constraints imposed by ease of administration)Р9

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