er service, information collection, market construction Р problems angle, targeted and creatively puts forward some thoughts andCountermeasures of Р experiential marketing model of the implementation of the Honda Automobile 4S stores, in Р order to ensure the smooth implementation of the experiential marketing strategy of Honda Р Automobile 4S stores, the current Honda 4S shop management, respectively from two aspects Р of internal, external, from strengthening brand building, staff management, after sale service, Р perfect after sales market construction,financial support, association, information collection, Р suggestions are made for the establishment of sales and service independent service Р modeeight aspects. Р Р KeyWords :4S stores; experiential marketing; Honda Auto Р Р Р Р Р Р万方数据
全文预览
