s with a Chinese label. (See Figure 1C; for country 40Р breakdowns, see Appendix, Figures 1P-1Q.)Р 35Р Low awareness of Chinese brands: Despite the heft of some I have personally had Р panies, our research found relatively low awareness a bad experience with 22 28%Р Chinese brandsР of Chinese brands in both the U.S. and the U.K. When presented 26Р with a list of 40 heavyweight Chinese brands, a plurality of Р respondents (36%) had never heard of any of them. Only a Р 30Р I’m not very Р quarter were familiar with Lenovo, currently the world’s second impressed with Р 34 34%Р puter manufacturer after HP. (See Appendix, Figures panies Р in generalР 1T-1V.) The most recognized brand, Air China, didn’t fare much 39Р better, with 28% of respondents recognizing the name.Р Image credit: twicepix 10
全文预览
