Group CO.LTD who locatesinspecial cablemarket of industrialclusters;theadvantage and theproblems alsohavebeenanalyzed.In the mird part,the paper examines the internaland external environment of Anhui Huaxing Cable Group’S Beijing branchbySOWT andpoints out pany should use growth strategy.In thefourthpart,Beijing Branch’S target market hasbeenpositionedby STP anddifferentiatedmarket positioning todifferent target market.In thefifthpart,systematic analysis ofthemarketing strategy of Beijing branch isanalyzed from theaspects astheproduct differentiationstrategy, price,place,promotion andinnovation.The authortries tosetup anew marketing model tohelpBeijing pany cope withthe petition in thecableindustry. Keywords:Anhui Huaxing cable group’S Beijing pany,Wire and cableindustry,Marketing strategy
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