awarenessisnotverystrong,thereisnoaspecialdepartmentsetupstudyandthespecializedpersonnelbrandvalue,nomulti-channelstoenhancebrandpublicityandbrandvalue.Inthemindsofcustomersdidnotestablishaclear,uniquecorporatebrandimage,didnotusebrandvaluetotheideaofexpandingthemarket.2)Technicallimitations,panyisnotahardwaremanufacturer.Intheprevious time,munitiesandmobileoperatingsystems.InthefaceofforeignstrongenemyanddomesticHuaWei,ZTE'satfiercelyasatigerdoes,panytransferterminalhardwaremanufacturing,lackofhardwarecontrolexperience.Incruelenvironment,petitivenessofXiaomiisslightlyinsufficient.Barelyabletocope,impossibletoguardagainst.3)Tightsupply,limitedproductioncapacityTheproductionyieldistoolow,thesupplycannotmeetdemand,accordingtoco-founderofXiaomitechnologyLiWanqiangsaidthatthesecondgenerationof