are millions of people around the world who are active in these virtual worlds, scholars have only recently begun to understand the dynamics of munities.РBecause of the revenue streams that virtual worlds are now able to generate, this study focuses on the business model aspects of munities. Business model literature has grown rapidly over the past five years and is helpful in understanding the challenges that VW developers and users are likely to face in their attempts to develop profitable businesses based on virtual property. Contributions from scholars in business models can be divided into three areas: studies that focus on single factors to highlight their importance, studies that identify several elements that make a business model essful, and studies that identify business ponents.
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