veredagreatmanyadstoyouthroughnumeroussites.Thesedetailshaveallbeenrecordedintheirrecords,includingthetimeyousawthead,whichadwasshown,andwhetheryouclickedonit.Double-Click’sprivacypolicy,availablethroughtheirhomepage,assuresyouthattheinformationwillnotbeusedagainstyou.urately,paniestogatherinformationwithoutourknowledge,wewillbeabletotakecontroloverthemanagementofourprivateinformation.TheWeb’suniquepropertieswillpresentexcellentadvertisingopportunities,notonlyfortheadvertisersandpublishers,butalsoforthoseofusbrowsingtheWeb.TheseopportunitiesarebeingexploredthroughnumerouschannelsforWebadvertising:fromdo-it-yourselfshops,tobannerexchanges,tofor-works.Nevertheless,theWeboffersmanymoreopportunities.Withprogress,ordingtoourpreferences.From:andless.Webadvertising[J].services,1998,(6):8-9指导教师评语: