e is also very clear and definite. 3.2.1 Transcending Message In business, the correspondence containing the function of transcending message mon. In ads, the producer is usually said to advertise their products to attract customers before customers touch their goods .another case is panies often send some letters to their old clients, which in fact is also a brochure. This isa kind of transcending message. 3.2.2 Negotiating In transaction, before the two sides of trade concluding an agreement, they have to negotiate again and again. As the setting of market in different counties is different, the cost of the same products is absolutely different. To the large extent, it results from the material cost and the power cost. Through negotiating, the two sides of business can make an agreement.