05 issue of Contractor Tools and Supplies magazine. Abstract Attracting and retaining great staff is the key for business ess. Talented people who continue to develop skills and increase their value to anization and to their customers are pany ’s most important resource. The essay isonhow to attract and retain these people and create an environment in which they petitive and continue to thrive. Key words: Attracting, retaining, good employees, environment, competitive A. Importance of attracting and keeping good employees Reasons for attracting and keeping good employees More than a decade ago, leading trade associations in the United States began warning of an impending labor shortage. That prediction has turned out to apply to almost all parts of the more and more petitive business world