unprecedented influence, every year hundreds of countries broadcast the NBA finals. The impact in the basketball itself, basketball culture and economy is immeasurable. The previous basketball philosophy is that we value the results of basketball matches, later we found that basketball could bring the entertainment and enjoyment, so the NBA produced the cheerleaders and the all-star games, as well as let more people involved with enjoying the happiness of it, What is more important is that it promoted the popularity of basketball in China.? Besides basketball economic response will appear, maybe later there will be more agents like Xia Song. Basketball clothing and shoes will certainly e the focus of pete for the market in the future, and the use of celebrities is one of the best effects.
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