关于产品服务化与企业服务化的理论探索

ion Р De—Jin Su ,Ling—Ming Kong ,Dong—Won Sohn Р (1.College of Business Administration,Inha University,Incheon 402751,South Korea; Р 2.DongFang College,Shandong University ofFinance,Taian,271000,China) РAbstract:This study introduced two new trends in service industries:product servitization and enter—Рprise servitization.This study was based on the past literatures and case study methodology.The au—Рthors suggested that the two new trends contribute to exploitation of new business domains and stimu一Р1ate diversification for firm’S development.In addition,these two new trends also will meet the requirements Рof greenindustry andwiltbe one of the orientationsof future economic growth. РKey words:dematerialization;servitization;product servitization;enterprise servitization Р (责任编辑王军Р 一 32 —