isthenecessaryparameterofbrandvalueassessment,-pletelyreasonable,andtheresearchonthetheoryandpracticeisnotsufficient,thereforeputtingforwardapreciseandpracticalcalculationmethodisaproblemurgenttobesolvedintheareaofbrandvalueassessment.Duetotheambigui—tyandvolatilityoftrademarkshare—rate,uratelycalculatethenumericalvalue,prehensiveevaluation.uratecalculation,andthefinalevaluationresultsareobtainedbyapplyingthemethodoftotalscore.Thismethodcountstheexpertjudgmentsofseveralstatisticsexpertsinrelatedfields,andbythemethodoffuzzyoperation,thispa-perreducesthesubjectivitycausedbytheexpertjudgmentsoftrademarkshare—ratebytheappraisersalone,letbrandvalueassessmentobjectiveandcredibleasmuchaspossible.Keywords:Trademarkvalueassessment;prehensiveevaluation;Trademarkshare—rate;evaluationin-mentgathers23·
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