hebasicassumptions,anizationalmembersbehavetowardeachotherandapproachtheirwork.(ChenJingHandout/2011)anization.(BusinessCultureandStrategy/2010)Accordingtothecase,anizationvalues.pany’soperationis‘munication’.Staffsarekeptintouchwithweeklynewsletters,panyvideoandbypublicizingtheminutesofBoardmeetings.Thenormsandvaluesofacultureareeffectivelytherulesbywhichitsmembersmustabide.rantedassumptionaremoreinformalanddevelopovertimeoftenintheformoflowprofilesymbolssuchasphysicalsymbols,monlanguage.(BusinessCultureandStrategy/2010)Inthiscase,Wetherspoon’s‘listening’essfullypioneeredbythehi-firetailer,RicherSounds.JulianRicher,pany,actedasaconsultanttoJDWetherspoon.TheMartineventuallybecamearegionalmanager.ThemanagercanusethiswaytoreducepositivemoodmoveintothejobandimprovetheloyalfortheJDWetherspoon.