案例-12三家商店商品构成比较

城市三家商店自行车商品结构比较自行车种类自行车商店玩具反斗城沃尔玛便车 Trek Ross Mongoose Bridgestone Specially built ( 27SKUs,$195~$4000 ) Murray ( 2SKUs , $93 ) 多用车 Trek Ross Mongoose Bridgestone Specially built ( 29SKUs,$190~$1079 ) Murray Huffy Roadmaster Nice (9SKUs,$88~$130) Murray Huffy (10SKUs,$96~$130) 山地车 Trek Ross Mongoose Bridgestone Specially built ( 77SKUs,$130~$3080 ) Murray Huffy Roadmaster Pacific Rand Trendy Dynacraft Range Union (26SKUs,$88~$200) Murray Huffy Roadmaster (9SKUs,$96~$150) 童车 Ross Mongoose Jazz Murray Huffy Roadmaster Murray Huffy Roadmaster Specially built ( 36SKUs,$57~$320 ) Pacific Rand Trendy Dynacraft Range Union Rallye Paragon Kent (38SKUs,$53~$160) (7SKUs,$90~$100) (资料来源:迈克尔·利维,巴顿 A.韦茨.零售学精要.郭武文等译.北京:机械工业出版社, 2000 .1 4) 问题: (1)试根据表中资料分析三家商店在规划经营自行车这一品类上各有什么特点。(2)从资料中分析三家商店分别满足哪些顾客的需要?