tailing, manufacturing and apparel industry integrated;Р②Low Raw material cost;Р③Using sophisticated machine to raise the utilization ratio of raw materials;Р④Personalized design style.РMarketing ModeР①Paying attention on the store location;Р②Never selling clothes over the Internet;Р③Conducting little advertising (virtually no advertising, placing ads only twice a year to announce the opening of new stores);РР④Small batch quantity production of single piece (in order to stimulate demand).РITРAt La Coruna, several information systems were used to support the operations of Zara. Applications kept track of the “theoretical inventory”. And they have some good equipments and sophisticated technologies in stores, factories and DCS, which can help Zara get more benefits and reduce inventory cost.
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