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企业管理类Brand-Strategy-Research毕业论文外文文献原文

上传者:火锅鸡 |  格式:doc  |  页数:13 |  大小:60KB

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further in the brand Wrong Operation not hesitate to give up their own brand business, with panies, brands, or to sell its own brand low-cost transfer, such as our present more than 20 million “three capital” enterprises, there 90% of the joint venture using the foreign brands; clean silver toothpaste factory in Ghuangzhou to 2 million yuan cheap to transfer to joint ventures and other brands,is one such outstanding example of the terrible consequences of today has e increasingly apparent-lost domestic enterprises own brand, product and intellectual property rights, national petitiveness lie!РProduct is the petitive advantage in the marketРcan be quickly imitated petitors, beyond, the brand is insurmountable, real and petitive es from innovation, in order to “change” should be “status quo”

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