that time tended to be direct and informative. The Industrial Revolution, which began in England in the mid-1700s and reached the United States by the early 1800s, facilitated mass-production of goods. Meanwhile, advertising became more and more important in the industrial market. The great breakthrough for advertising came only in the late eenth century. Technology and mass-production techniques were then sufficiently developed for more firms to be able to turn out products of roughly the same quality and at roughly the same price. This brought on a crisis of over-production and under-consumption which meant that the market needed to be stimulated by advertising. In the 1 950s, television came to our life which developed so fast that it became the main media to spread the advertisements.
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