. РA location within a larger store: Certain well known retailers McDonald's, Starbucks, Nathan’s, Dunkin’ Donuts- locate new, small units as concession space within larger stores or operations, such as airports, schools, Wal-Marts, or department stores.РIn view of the relationship between high profits and high rents,, retailers must decide on the most advantageous locations for their outlets. They can use a variety of methods to assess location, including traffic counts, surveys of consumer shopping habits, analyses petitive locations. РRetailers can assess a particular’s stores sales effectiveness by looking at 4 indicators: (1) number of people passing by on an average day; (2) percentage who entered the store; (3) percentage of those entering who buy; (4) average amount spent per sale.
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