ole, China's retail enterprises are to sell the manufacturer brand products, marketing products, almost all manufacturers brand merchandise. Most of the retail enterprise on retailers' private brand is still in the exploration phase of fuzzy, private brand development level is still very popular with the scale of retail enterprises and sales outlets limit, retailers' private modity variety, low market share, product technology content is low, quality is not stable, the promotion means of original single. Retailers' private brand two advantages: to enhance petitiveness of retail enterprises, which enables the retailer to get higher profit both of which has not been demonstrated and play. Private brand development and promotion are still in test on stage, but also has a huge room for growth.
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