isaretailstorethatwantsexclusiveorselectivedistribution,panywillwanttoevaluatethestore'scustomers,location,andfuturegrowthpotential.Understandingthenatureofdistributionchannelsisimportant,aschoosingamongdistributionchannelsisoneofthemostchallengingdecisionsfacingthefirm.Marketingintermediariesareusedbecausetheyprovidegreaterefficiencyinmarkinggoodsavailabletotargetmarkets.pletedtransaction.Distributionchannelscanbedescribedbythenumberofchannellevels,whichcanincludenointermediariesinadirectchannel,oseveralintermediariesinindirectchannels.pany'smarketingmix.Themainpromotiontools——advertising,salespromotion,publicrelations,andpersonalselling——pany'scommunicationsobjectives.munications.municatinginadvertising,personalselling,municatingopenly,honestly,andagreeablywiththeircustomersandresellers.
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