体验营销：洞察消费者的消费心理外文文献翻译

rketing of experiences, all tourism and hospitality offers acts of ‘theatre’ that stage these experiences”.РFrom now on leading panies, whether they sell to consumers or businesses, will achieve petitive advantage by staging experiences which include personal relevance, novelty, surprise, learning and engagement (Schmitt, 1999; Poulsson and Kale (2000). Undoubtedly, consumers now desire experiences and, in order to fully capitalize on this, business must deliberately orchestrate and engage in offering memorable experiences that create value and ultimately achieve customer loyalty.Р译文Р体验营销: 洞察消费者的消费心理Р帕特里克;拉希姆Р摘要Р体验营销是通过提供深入的对产品或品牌体验过程来吸引客户。它也可以被称为一个生动的营销,通过这种营销形式,商家可以与消费者进行面对面的互动。它的目的是吸引顾客对产品或服务的情感感受,进而影响他们的消费选择。本文旨在调查消费者对零售体验营销的反应。作为一个描述性和解释性的研究,它为现代零售业中消费者的生活方式和行为建立了一个联系,同时,本文还就如何影响顾客满意度