. Changing a single attitude may require major adjustments in other attitudes.РTherefore, pany should be mended to produce products that fit pany's existing attitude rather than trying to change people's attitudes. Of course, attempts to change attitudes occasionally eed. Look at the milk industry. By the early 1990s, milk consumption had fallen for 25 years, because the general understanding was that milk was unhealthy, outdated, only for children, and then the National Fluid Milk Processor Education Program triggered millions of dollars in printed advertisements showing milk , Very popular activities have changed attitudes, and in the process, milk consumption has rapidly increased. Milk producers have also established an online milk club, members promise daily and three glasses of milk.
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