alyses of Trainspotting and Bridget Jones's Diary, which Jeffers counterposes in a single chapter, are pelling in their treatment of literary and film style, genre reformulation, and issues of gender in contemporary London - as "ladlit," "chick-lit," and "Cool Britannia" make their way to Hollywood. Trainspotting marks Jeffers's first sustained treatment of pop music, which adds an important dimension to the study, while her analysis of the "Bridget Jones effect" broaches a wide range of issues, from the ongoing Jane Austen craze in film and television ("Janespotting") to the obvious impact of both the novel and film on female attitudes, behavior, and sexual identity ("Jonespotting"). Jeffers regards both the Bridget Jones novel and film to be works of postmodern pastiche, bining Pride and