al point of enterprise total strategy. But the magnificent achievement Ping An pany actually has the massive insufficiencies in the customer relations management aspect, staff's job objective deviation, maintains and promotes the customer strategy to be short, the customer relationship management system management system software and hardware be inadequate, so forth the questions are mainly pany's management idea and the anizational structure does not suit the market current environment. Therefore, it is an urgent matter that diagnosing thoroughly the question of customer relationship management in the pany is enhancing the enterprise operating results and pany long-term high speed development. Key words: Ping An Insurance; Customer Relationship Management; enterprise value - 6 -
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