星巴克(starbucks)品牌拓展分析英文ppt

odstodistributeproductstogrocerystoreandotherfoodretailers.1.ration(2)ModestProductrefinementsStarbucksfocusedheavilyonthedevelopingqualityexperienceofitsproductandservicerange.Starbuckshasdifferentiateditselfinprovidingauniqueexperiencetoitscustomersbygivingspecificthemesinstores.Theproductmixconsistsofdifferentbeveragestosuitpeople'sneeds.paniessuchasPepsicoandKraftfood.1.ration(3)DigitalMarketingNewtechnologimprovethecustomerexperienceEncouragesconsumerstoparticipateinthedigitalbusiness(e.g.mobilepaymentsystems)"Thirdspace"platformasthe"Fourthspace."1.ration(3)DigitalMarketingStarbucksbringstogetherallStarbucksdigitalitemscreatebrandsandsustainStarbuckscustomerrelationship.(e.g.Web,Mobile,SocialMedia,DigitalMarketing,merce,Wi-Fi,working,EmergingIn-StoreConsumerTechnology)1.ration