lturewithmoreinteractionsCreatechangetomakefriendwhilemaking/savingmoneyUniquePlacetoStayLikeahome,paredwithhotelFreedomHumanPolicy(fromthevideo)Airbnb’sblueoceanstrategyCreateanUncontestedMarketSpace/petitionIrrelevantProcessinnovation,e.g.distributionchannel(online);makeitlikearealhome;sustainablebusinessmodelonpaymentCreate&CaptureNewDemandsThedemandonrentingaspareroomtosomestrangersVSsleepingatstrangers’homewithlowercost;newlocationsinmanyplaceswithinnovativeexperience(notlimitedtolocation)CreateNewWayofSupplyingCustomersaresuppliersandalsotheconsumers,anetworkeffectfromcustomerinvolvementBreakValue/CostTradeOff;Alignthewholesystemofafirm’sactivitiesinpursuitofdifferentiationandlowcostNewlocationsinmanyplaceswithinnovativeexperience(highvalue)paredwithotherhotelsTHANKSFORYOURATTENTION!
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