writingofheadlines:Wanda,Baidu,merceJVin5yrs2014-08-29,And(标点)20b20billion(首字母)merce(新造词)JVJointventure(首字母)yrsyrs(节缩词)()toare(时态省略)spendinvest(短小词)About20billionyuan($3.3billion)mercejointventureformedbyDalianWandaGroupCoLtd,TencentHoldingsLtdandBaiduIncinthenextfiveyears,Wanda'schairmanWangJianlinsaidonFriday.Thefirststepofnewsreading---Headlinese(标题语言):Newspaperheadlineshavealanguageandvocabularyoftheirownaswellastheuniquegrammaticalfeatures(英语新闻标题有其一套独特的词汇、语法、和修辞形式)fromaspectsofwords,grammarandrhetoricaldevicesIncluding:shortwords(短小词),shortenedwords(节缩词),coinages(生造词)simplifiedtense,voice,punctuationheadlines新闻标题就是十分理想的“向导”。这是因为标题是新闻内容的集中和概括,它用简练的文字浓缩了新闻中最主要或最值得注意的内容。英语新闻标题的措词、语法、修辞乃至标点符号等方面的特点较为突出,现一一予以简述。(1)Grammaticalfeatures(语法特点)(2)Lexicalfeatures(措词特点)(3)Rhetoricalfeatures(修辞特点)